Search marketing keywords, what the heck are they and what should you do with them? Well, in it’s simplest form you use keywords that are very relevant to your niche site in all your marketing efforts so that searchers and search engines can find your site.
So, it’s important to choose just the right keywords for all your marketing efforts (keywords can be single words or multiple word phrases which are called long tailed keywords). But what is the “best” keywords and how do you find them?
Well, “best” can be a relative term as we all know. It can vary somewhat from one niche to another. But a general definition is a keyword that gets at least one thousand searches a month but has no more than 20,000 competing websites.
Now these numbers might need to be altered slightly for your niche, but if you are just starting out this can be a good guideline to use. With all your marketing efforts you will want to keep track of what works and what doesn’t. After some time you will be able to identify if these parameters need to be adjusted for your niche.
Another thing to keep in mind when building your keyword list is that your would be website visitors may not think exactly the way you do. You may use one phrase to look for something online and they may think of something totally different.
This is where a little creativity can go a long way (a good keyword tool can help a lot too). It can be very difficult to try and think like someone else may think, but that is what you need to do to compile as complete a keyword list as possible.
If you were searching for golf balls online you would most likely use the search term “golf balls”. But someone else may use the term “cheap golf balls” or “Titlest golf balls”, etc. Don’t limit yourself, try to think like your customers would think and target all the possible variations of keywords that you can think of.
When you have a list of keywords you can start using them in marketing your website. You can use these keywords in articles that you submit to article directories. You can use them for onsite search engine optimization (SEO) for your website and you can use them to start a pay per click (PPC) campaign.
Most online marketers won’t just rely on one or two methods to get traffic to their website, but rather 3 or more unique traffic generating strategies. This is the best way to go, never put all your eggs in one basket.
But no matter what methods you use to get a constant stream of traffic to your websites you will need to first start with a nice long keyword list. Choosing the right keywords will be the difference between making little or no money online to making a huge online income.
It may be a little boring and it may be time consuming, but taking the time to find just the right
search marketing keywords really can be like money in the bank, don’t try to take shortcuts.